+91-80548-05474

Your Full-Scale

Distribution Partner

Your Full-Scale
Distribution Partner

Transforming the distribution landscape in
India

Delivery person carrying a box of FMCG products to the retailer
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   One-Stop solution for FMCG brands seeking market penetration, product visibility, and dominance in India. As one of the top distributors in India, we help brands reach Indian households with consistent growth.

Direct Distribution to over 1,45,000+Retail Stores in India

Organization of
1800+ People
Comprised of dedicated resale and backroom teams.
400+
On-Roll
Sales Executives
500+
On-Roll
Delivery Executives
900+
Backroom Executives
40
Physical
Branches
4
Mother
Warehouses
750+ Crore FYI 22-23
International Brand distribution
13
International Brands

Trusted by Brands

for Unparalleled Market Reach

striving for Strategic Growth

and Sustainable Success.

Tide DistributorVicks DistributorOlay DistributorWhisper DistributorAriel DistributorPampers DistributorOld Spice DistributorLindt DistributorHead & Shoulders DistributorPantene DistributorGillette DistributorsBIC Distributor
Tide DistributorVicks DistributorOlay DistributorWhisper DistributorAriel DistributorPampers DistributorOld Spice DistributorLindt DistributorHead & Shoulders DistributorPantene DistributorGillette DistributorsBIC Distributor
Supermarket aisle with tide laundry detergent shelves covered.
Ariel Detergent
a cute baby sitting a box of whisper diaper
whisper packaging
a hand holding Vicks VapoRub
brandline of gillette products
cool bottle of head and shoulders
a black woman with curly hair holding pantene bottles
Brand Line of Olay regenerative cream
Gillette Venus Razor for women
Old Spice after shave lotion
Ambi Pur air bottle of lavendar fragrance
BIC LOGO
Lindt Logo
Lindt Excellence with coffee on side
Lindt Lindor boxes

We place your products in Every Distribution Channel in India

salesman of a distribution company with retailer

01. General Trade

With an expansive reach across 145,000+ retail stores, we dominate the Indian market, ensuring seamless premium product distribution.
FMCG and grains in indian wholesale shop

02. Traditional Wholesale

VTC serves more than 3,700 key accounts in traditional wholesale, categorized as Platinum, Gold, and Silver based on business size and growth potential.
Inside the Indian Supermarket, in modern trade channel

03. Modern Trade (National)

Secure exclusive partnerships with India's leading national store chains to drive sales and brand awareness through maximized shelf and display space.
a kid picking FMCG products from shelf from regional chain store

04. Modern Trade (Regional)

We have established strong partnerships with regional chains of stores and are continually expanding our presence to cover upcoming stores in those regions.
Outside of a Cash & Carry Metro

05. Cash & Carry

We have partnered with international and national companies in India's cash and carry retail sector to ensure comprehensive market coverage.
Two parcels delivered from Amazon E-Commerce Platform

06. E - Commerce

Elevate your brand's visibility and competitive edge on every popular e-commerce platform in India with a strategic approach and proven best practices
On roll Delivery executive riding on scooter to deliver the delivery

07. Quick Commerce

Maximize product exposure on India's fastest-growing quick commerce platforms. Boost visibility, accelerate sales, and reach a broader audience.
WH Smith Showroom entry gate

08. Airports

We have expanded our presence to include airport stores, allowing us to serve travelers with premium products on the go.
A policemen, a public servant standing in CPC canteen

09. CPC Canteens

Ensuring Your Products are Available in the Preferred Choice of Public Servants and Amplifying Your Reach to a Diverse Consumer Base.

What makes us different?

01

Direct Coverage

Our direct relationships with 1,45,000+ retail stores ensure that your products receive unmatched visibility, reach, and access, eliminating unnecessary intermediaries.

02

Regional Expertise

Leveraging our 14 years of experience across 13 brands, we possess an in-depth understanding of the territory and retailer behavior in the regions we serve, which positions us for success.

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03

Market Penetration

With our existing scale, diverse portfolio of brands, and well-established relationships with over 1,45,000+ stores, we are the ideal choice for market entry.

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04

Well Established Backend Team

We boast a state-of-the-art backend team comprising logistics experts, IT specialists, HR professionals, and finance professionals.

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05

Integrated Tech

We seamlessly integrate technology, harnessing the power of ERP solutions for streamlined operations.

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06

Depth of Data Engagement

This daily critical insight encompasses sales figures, delivery statuses, store responses, and our vigilant damage control efforts.

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06

Economies of Scale

Our scale benefits brands. Economies of scale enable cost-effective operations and maximize brand profitability.

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Comprehensive Product Lifecycle: Your Partner in every step

Step 01

Sell In

In this Step, we boost product sales to key accounts through strategic processes. We set sales and expansion goals, collaborate with brand owners for effective go-to-market strategies, and seamlessly integrate order-taking with our automated warehouse system.

Ensuring On-Shelf availability of products

Ensuring On-Shelf availability of products

Ensuring On-Shelf availability of products

Ensuring On-Shelf availability of products

Ensuring On-Shelf availability of products

Target Alignment

Setting sales and area expansion goals on a quarterly, half-yearly, and yearly basis

Joint Business Planning

Collaborative planning with brand owners to craft effective go-to-market strategies

Automated Order Capture

Order-taking by our sales executives is seamlessly integrated with our automated backroom warehouse system

Warehouse Order Fulfillment

The next step involves packing the order in our warehouse, ready for our dedicated delivery team to pick up.

Order Delivery

Picked by our delivery team and delivered to your retailer using our fleet of owned vehicles.

Step 02

In Market Activation

We boost product visibility in stores through strategic placement, eye-catching visual merchandising, and engaging in-store activations. Our custom point-of-sale materials ensure your brand captures customer attention across various retail channels.

Tide In big Departmental store in india

Break Through Visibility

Break Through Visibility

Break Through Visibility

Break Through Visibility

Break Through Visibility

Break Through Visibility

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Below The Line Activities

Below The Line Activities

Below The Line Activities

Below The Line Activities

POSM Design

POSM Design

POSM Design

POSM Design

POSM Approval

POSM Approval

POSM Approval

POSM Approval

POSM Approval

POSM Execution

POSM Execution

POSM Execution

POSM Execution

POSM Execution

POSM Execution

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Break Through Visibility

We ensure prominent product visibility and accessibility, enhancing customer reach.

Visual Merchandising

Maximize product appeal with strategic visual merchandising

BTL Activities

Elevate brand engagement through in-store sampling and strategic activations across e-commerce, quick commerce, and modern retail channels.

POSM Design

We kickstart the process by creating captivating POSM designs tailored to your brand's unique identity.

POSM Approval

After the meticulous designing, we seek approval from your company to ensure alignment with brand's vision.

POSM Execution

Once approved, we bring these designs to life in stores, enhancing your brand's presence.

Step 03

Sell Out and Refill

We ensure your products land in customers' carts by securing retail shelf space, optimizing display visibility, and strategically deploying promoters to boost sales and enhance brand representation.

Shopping Cart

Boosting Product Offtakes

Boosting Product Offtakes

Boosting Product Offtakes

Boosting Product Offtakes

Deserved share of shelf

We meticulously ensure that your product secures its well-deserved share of the retail shelf.

Aligned Share of Display

We strive for an optimized share of display to maximize your product's visibility and impact on the market.

Promoter Deployment

Our strategic promoter deployment includes predefined goals to boost sales and enhance brand representation.

With our head office in Delhi and NCR, we distribute throughout India. We focus on end-to-end distribution, ensuring efficient market coverage and increased sales. Learn more about our services.