Your Full Scale

Distribution

Partner

Your Full Scale

Distribution

Partner

Your Full-Scale

Distribution Partner

Transforming The Way India Distributes
FMCG Products

Your Full-Scale

Distribution Partner

Transforming the distribution landscape in
India

Your Full-Scale

Distribution Partner

VTC offers

One Stop-Solution

for Consumer Goods Brands

Seeking Market Penetration,

Product Visibility

and Dominance in India.

Direct Distribution to over 1,25,000+ Retailers in India

Brands Trust Us

We're the relied-upon distributors for one of the world's top brands.

Guiding Your Market Success
Market Entry
Product Launches
On-Roll Sales Team
GTM Models
Shelf Presence in Stores
Backroom Functions
Data-Backed Approaches
Product Visibility
Visual Merchandising
And More

Your Product in

Every Channel

General Trade

With an expansive reach across 125,000+ retail stores, we dominate the Indian market, ensuring seamless premium product distribution.

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Traditional Wholesale

VTC serves 3,000 key accounts in traditional wholesale, categorized as Platinum, Gold, and Silver based on business size, facilitating broader retailer reach.

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Modern Trade National

Exclusive Partnerships with India's Leading National Store Chains and ensure maximum share of shelf and display.

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Modern Trade Regional

We have established strong partnerships with regional chains of stores and are continually expanding our presence to cover upcoming stores in in regions.

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Cash & Carry

We have partnered with international and national companies in India's cash and carry retail sector to ensure comprehensive market coverage.

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E - Commerce

Elevate your brand's visibility and competitive edge on every popular e-commerce platform in India with a strategic approach and proven best practices

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Quick Commerce

Maximize product exposure on India's fastest-growing quick commerce platforms. Boost visibility, accelerate sales, and reach a broader audience.

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Airports

We have expanded our presence to include airport stores, allowing us to serve travelers with premium products on the go.

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CPC Canteens

Ensuring Your Products are Available in the Preferred Choice of Public Servants and Amplifying Your Reach to a Diverse Consumer Base.

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What makes us different?

At our core, we're driven by an obsession for efficiency and scale, which sets us apart in the market. Our commitment to excellence is fortified by several key strengths

Economies of Scale

Our scale benefits brands. Economies of scale enable cost-effective operations and maximize brand profitability.

Depth of Data Engagement

This daily critical insights encompasses sales figures, delivery statuses, store responses, and our vigilant damage control efforts.

Integrated Tech

We seamlessly integrate technology, harnessing the power of ERP solutions for streamlined operations.

Well Established Backend Team

We boast a state-of-the-art backend team comprising logistics experts, IT specialists, HR professionals, and finance professionals.

Market Penetration

With our existing scale, diverse portfolio of brands, and well-established relationships with over 1,25,000+ stores, we are the ideal choice for market entry.

Regional Expertise

Leveraging our 14 years of experience across 14 brands, we possess an in-depth understanding of the territory and retailer behavior in the regions we serve, which positions us for success.

End to end

Product Support

Guiding Your Products Through the Entire Journey, from Sell-In to Sell-Out, with Comprehensive Services at Every Stage

From Sell-in to Sell-out

Supporting Your Products Throughout the Journey, from our Warehouse to the Customer's Cart, with Comprehensive Services at Every Step

Product
Visibility

Discover

Visual Merchandising

Discover

Promotor Activities

Discover

Data-Driven Strategies

Discover

BTL
Activities

Discover

Joint Business Planning

Discover

Integrated Product

Supply-Chain Management

Step 1

Step
‍01

Sell-In

Fueled by our committed on-roll sales and delivery teams, our sell-in process ensures our brands reach the shelves of retailers.

Step 1

Step
‍01

Joint Business planning

Collaborative planning with brand owners to craft effective go-to-market strategies

Automated order Capture

Order-taking by our sales executives is seamlessly integrated with our automated backroom warehouse system

Warehouse Order Fulfillment

The next step involves packing the order in our warehouse, ready for our dedicated delivery team to pick up.

Order Picking and Delivery

Picked by our delivery team and delivered to your retailer using our fleet of owned vehicles.

Payment Collection

Seamless Payment Collection with Every Delivery

Joint Business planning

Collaborative planning with brand owners to craft effective go-to-market strategies

Automated order Capture

Order-taking by our sales executives is seamlessly integrated with our automated backroom system and generates a picklist.

Warehouse Order Fulfillment

The next step involves packing the order in our warehouse, ready for our dedicated delivery team to pick up.

Order Picking and Delivery

Picked by our delivery team and delivered to retailers using our fleet of owned vehicles.

Payment Collection

Seamless Payment Collection with Every Delivery

Step 1

Step
‍02

In-Market Activation

We elevate your brand's in-store presence through meticulous processes, always ensuring brand owner approvals and flawless execution.

Step 1

Step
‍01

Joint Business planning

Collaborative planning with brand owners to craft effective go-to-market strategies

Automated order Capture

Order-taking by our sales executives is seamlessly integrated with our automated backroom warehouse system

Warehouse Order Fulfillment

The next step involves packing the order in our warehouse, ready for our dedicated delivery team to pick up.

Order Picking and Delivery

Picked by our delivery team and delivered to your retailer using our fleet of owned vehicles.

Payment Collection

Seamless Payment Collection with Every Delivery

Breakthrough
Visibility

We ensure prominent product visibility and accessibility enhancing customer reach.

Visual Merchandising

Maximize product appeal with strategic visual merchandising.

BTL
Activities

Elevate brand engagement through in-store sampling and strategic activations across e-commerce, quick commerce, and modern retail channels.

POSM
Design

We kickstart the process by creating captivating POSM designs tailored to your brand's unique identity.

POSM
Approval

After the meticulous design, we seek approval from your company to ensure alignment with brand's vision.

POSM
Execution

Once approved, we bring these designs to life in stores, enhancing your brand's presence.

Step 1

Step
‍03

Sell-Out and Refill

We implement strategic processes to ensure your products smoothly transition from store shelves to customers' shopping carts.

Step 1

Step
‍01

Joint Business planning

Collaborative planning with brand owners to craft effective go-to-market strategies

Automated order Capture

Order-taking by our sales executives is seamlessly integrated with our automated backroom warehouse system

Warehouse Order Fulfillment

The next step involves packing the order in our warehouse, ready for our dedicated delivery team to pick up.

Order Picking and Delivery

Picked by our delivery team and delivered to your retailer using our fleet of owned vehicles.

Payment Collection

Seamless Payment Collection with Every Delivery

Deserved share of shelf

We meticulously ensure that your product secures its well-deserved share of the retail shelf.

Aligned share of display

We strive for an optimized share of display to maximize your product's visibility and impact on the market.

Promotor Deployment

Our strategic promoter deployment includes predefined goals to boost sales and enhance brand representation.

Step 1

Step
‍01

In-Market Activation

We elevate your brand's in-store presence through meticulous processes, always ensuring brand owner approvals and flawless execution.

Step 1

Step
‍02

Breakthrough
Visibility

We ensure prominent product visibility and accessibility enhancing customer reach.

Visual Merchandising

Maximize product appeal with strategic visual merchandising.

BTL
Activities

Elevate brand engagement through in-store sampling and strategic activations across e-commerce, quick commerce, and modern retail channels.

POSM
Design

We kickstart the process by creating captivating POSM designs tailored to your brand's unique identity.

POSM
Approval

After the meticulous design, we seek approval from your company to ensure alignment with brand's vision.

POSM
Execution

Once approved, we bring these designs to life in stores, enhancing your brand's presence.

Sell-Out and Refill

We implement strategic processes to ensure your products smoothly transition from store shelves to customers' shopping carts.

Step 1

Step
‍03

Deserved share of shelf

We meticulously ensure that your product secures its well-deserved share of the retail shelf.

Aligned share of display

We strive for an optimized share of display to maximize your product's visibility and impact on the market.

Promotor Deployment

Our strategic promoter deployment includes predefined goals to boost sales and enhance brand representation.

Empowering Nationwide

Distribution Reach
40 Physical Branches

Supporting On-Roll Sales Executives for Extensive Market Coverage.

4 Mother Warehouses

Central Hubs for Efficient Inventory Management

400+ Sales Executives

On-Roll sales Team ensure wide market reach and customer engagement.

500+ Delivery Executives

On-Roll delivery team ensures seamless logistics and on-time delivery, enhancing customer satisfaction and efficiency.

750 Crore+ Revenue
About Us
Why
us
In-Depth Region Expertise
We possess a profound grasp of regional nuances and consumer preferences, including retailers' insights.
Seamless Market Entry
Leveraging our distribution expertise, we navigate new market entries by strategically aligning product placement, in-store availability, and visibility, thus ensuring successful penetration and growth.
Data-Oriented Approach
Leveraging comprehensive data analysis, we integrate historical sales data, predictive models for seasonal variations, and historical patterns. This informs our strategic decisions for both immediate and long-term goals.
Chassis: The Engine of Excellence
Our dynamic structure encompasses two focused divisions: Resale (Resale and Visibility teams) and Backroom (Logistics, Finance, IT, and HR), forming a synchronized chassis for success.
Crafting Tailored GTM Strategies
Our approach begins with a thorough grasp of your product and brand strategy. We then design custom Go-To-Market models, aligning them with achievable timelines for sales and coverage. Next, we curate dedicated and shared teams to execute these strategies seamlessly.

Get help in Building and Scaling your company in India.

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